The car
commercial
specialists.
Full AI, hybrid & CGI.
GORO directs car commercials for brands and agencies. Mercedes, Cadillac, Hyundai, Hummer EV, Maserati: for each film, we choose the workflow that does justice to the car, not the one in fashion.
Our car films
The films below were directed by GORO in collaboration with the partner studios mentioned, such as Mathematic and Monks. On some of those films GORO did only the lead A.I artistic creation. Films marked “Spec” are self-initiated projects, not commissioned by the brands.
Maserati, 100 Years of the Trident.
Co-directed by Stéphane Benini and Bruno Detante, the film won Best Advertising at the Shaike Film Festival in La Ciotat and Best Commercial at the Neu Wave AI Film Festival in 2026. We explored it at length with AI, then the final film was produced essentially in full CG by the team at Mathematic, for consistency and accuracy across the cars. That is how we work: the right tool for each film.
Why a
specialist.
A car is the least forgiving subject in advertising: every line, badge and reflection has to stay true from shot to shot. We know where generation holds up and where it drifts.
Worlds, weather and light that a physical shoot could not reach, or not within the budget.
Directors first, with 20 years of visual storytelling. Concept, tone, rhythm and colorimetry are directed, never left to the randomness of generation.
We work with partner studios such as Mathematic, Monks and Secret Level, so the workflow can follow the film.
Three ways
to make the film.
Full AI
Entirely generated and directed shot by shot. For concept-led films and worlds that could not be shot.
Cadillac · HyundaiHybrid
AI combined with live action or 3D, when some elements have to stay exact.
Mercedes · Hummer EVCGI
Full 3D, when accuracy across the cars comes first.
MaseratiFrequently asked
questions.
Can AI make a car commercial?
Yes, and GORO has worked on full AI films for Cadillac and Hyundai. The hard part is keeping the vehicle exact from shot to shot, so some films call for a hybrid workflow or full CGI. We decide film by film, and the balance shifts as the tools improve.
Which car brands has GORO worked with?
Mercedes, Hummer EV, Cadillac, Hyundai and Maserati, in collaboration with the partner studios Secret Level, Monks and Mathematic.
Has GORO won awards for car commercials?
Yes. Maserati, 100 Years of the Trident won Best Advertising at the Shaike Film Festival (La Ciotat, 2026) and Best Commercial at the Neu Wave AI Film Festival (2026).
Who does GORO work with?
Car brands, advertising agencies and production studios, worldwide, in French and English.