# GORO — Creative AI Studio

> GORO is a creative AI studio and AI video production company founded by directors Stéphane Benini and Bruno Detante. It produces advertising films, branded content and visual experiences in full AI and hybrid workflows for global brands and agencies, and teaches creative direction for generative AI through its "Don't Press Generate" keynote and workshop.

## Main pages

- [Home](https://www.gorocreative.com/): who GORO is, its conviction ("AI demands more human intention, not less") and reference clients
- [Work](https://www.gorocreative.com/work): selected films and AI productions for Mercedes, NFL, Google Pixel, Cadillac, Hyundai, Maserati and more
- [Don't Press Generate](https://www.gorocreative.com/talk): keynote and workshop on creative direction in the age of generative AI
- [Contact](https://www.gorocreative.com/contact): production, workshop or partnership inquiries

## Key facts

- Founded in 2022 by Stéphane Benini and Bruno Detante, two directors with 20 years of experience in visual storytelling
- Nine-time Best AI Film Award laureates
- Productions for Mercedes, Google Pixel, NFL, France Télévisions, Cadillac, Hyundai, Hisense, Braun, Maserati and Lewis Capaldi, in collaboration with partner studios such as Mathematic, Monks, Secret Level, Bangger and Wonders
- The "Don't Press Generate" workshop has been presented at Upscale Conf (Málaga), West Data Festival (France), E-AI (Montréal) and Lisbon A.I Summit (2026)
- Website available in English, French and Japanese; the workshop is available in French and English
- The studio operates internationally

## Press

- [Interview in LHC Magazine, April 2026](https://www.lhc.media/magazine/avril-2026): Stéphane Benini and Bruno Detante on the "Don’t Press Generate" philosophy and directing AI productions

## Resources

- [Sitemap](https://www.gorocreative.com/sitemap.xml)